All guides

Method · Cost structure

Which costs should you deduct from Shopify revenue?

A profit calculation is only as reliable as the cost list behind it.

Updated
July 23, 2026
Reading time
7 min

Short answer

Short answer

At minimum, reconcile revenue with product costs, shipping borne by the store, payment fees, relevant taxes, ad spend and operating expenses assigned to the period.

Key points

  • Separate variable costs, fixed costs and cash flow.
  • Assign each cost to the correct period and currency.
  • Document assumptions when data is unavailable.

Costs tied to each order

Variable costs include the product, supplier shipping, packaging, shipping subsidy, payment fees and relevant taxes.

Record them by variant and transaction when possible; a global average is an assumption.

  • COGS by product or variant.
  • Shipping, packaging and transaction fees.
  • Discounts, returns and observed refunds.

Ads, fixed expenses and period

Ad spend must cover the same window as sales. Add subscriptions and fixed costs for a broader operating view.

Do not confuse management reporting, cash flow and statutory accounts.

  • Align ads, sales and exchange rates.
  • Separate recurring and exceptional expenses.
  • Reconcile management reporting with accounting.

Sources and method

External definitions link to primary sources. Statements about Scaliente reflect behavior verified in the product.

From theory to your numbers

Bring store costs together

Scaliente reconciles available cost categories and keeps configured assumptions visible.

Continue reading