01
Click and campaign
Available UTM parameters, click identifiers and advertising cookies are captured with the event.
Shopify Web Pixel · Multi-touch attribution
The Shopify pixel that connects every sale to profit.
Follow the journey, connect the order to its source, and compare revenue with ad spend and actual costs.
Collection starts when the Pixel is activated. Scaliente does not invent earlier history.
Included at no extra cost in every plan, including €0 Discovery.
ScalienteAttribution
Shopify Web Pixel
Extension installed from Scaliente
Full journey
From page view to order
6 models
Deterministic attribution rules
5 ad platforms
Combined in the acquisition view
A chain of evidence
From click to profit, without a black box.
Scaliente retains useful journey signals, connects them to the Shopify order, then puts them in the economic context of the store.
02
Shopify journey
The Web Pixel follows standard storefront, cart and checkout events.
03
Matched order
The Shopify client identifier connects touchpoints to the completed order.
04
Profitable decision
Attributed revenue is read alongside ad spend, product costs, fees, shipping and taxes.
Observed funnel
A pixel built for the complete Shopify journey.
Standard events are collected in a consistent structure that can reconstruct the path preceding a purchase.
01
Page viewed
02
Product viewed
03
Product added to cart
04
Product removed from cart
05
Collection viewed
06
Search submitted
07
Cart viewed
08
Checkout started
09
Payment information submitted
10
Order completed
The Pixel runs as a Shopify extension in a sandboxed environment. Server-side forwarding settings include a consent gate; the merchant remains responsible for its legal configuration.
Explainable attribution
Change the model. Keep the same history.
Models are deterministic rules applied to the collected journey. Compare their readings without replacing the Pixel.
01
Last click
The last touchpoint receives the conversion credit.
02
Last non-direct click
The last known channel receives credit when the final visit is direct.
03
First click
The first observed touchpoint receives the credit.
04
Linear
Credit is split equally across all touchpoints.
05
Time decay
Interactions closer to the order receive more credit.
06
Position based
The first and last touchpoints receive more weight than the middle steps.
Coverage remains visible
Scaliente considers the channel reading actionable from 60% attributed revenue. Below that threshold, the interface flags partial coverage and keeps the interpretation cautious.
The Scaliente difference
The pixel does not stop at conversion.
A purchase event says that a sale happened. Scaliente connects it to the data needed to understand whether that sale actually created margin.
Connected data
- Journey and advertising source
- Shopify orders and refunds
- Consolidated advertising spend
- Product costs, shipping, fees and taxes
Resulting view
- Attributed revenue by channel
- Platform ROAS compared with observed ROAS
- Profit and contribution by channel
- Tracking coverage and health
ShopifyMetaGoogleTikTokPinterestSnapchat
Setup
Installed from your Scaliente workspace.
- 01
Connect Shopify
Allow Scaliente to read customer events and create the Web Pixel.
- 02
Activate the Pixel
Scaliente creates or updates the extension idempotently from settings.
- 03
Monitor health
Event volume, order coverage and configured forwarding remain visible.
Direct answers
Shopify pixel: useful questions.
What is a Shopify attribution pixel?
It is an extension that listens to Shopify journey events, retains available campaign signals and connects them to orders so sales sources can be analysed.
Does the Scaliente Pixel replace Meta, Google or TikTok pixels?
No. It complements advertising integrations: Scaliente builds its own journey view and consolidates performance from the five supported platforms.
Does the Pixel slow down the store?
It runs as a Shopify Web Pixel extension in a sandboxed environment. Sending to the Scaliente collector is asynchronous and designed not to block the storefront.
When does the data become actionable?
Collection begins after installation and does not recreate the past. Scaliente displays coverage and considers the channel view actionable from 60% attributed revenue.
Which attribution models are available?
Last click, last non-direct click, first click, linear, time decay and position-based attribution.
Which advertising platforms are combined?
Meta, Google, TikTok, Pinterest and Snapchat are consolidated in Ads Insights. Available server-side forwarding is configured by platform.
From signal to decision
Connect sales to their source — then to profit.
Connect Shopify, activate the Pixel and let the history build in Scaliente.
Install Scaliente
The Pixel is included in every plan, including €0 Discovery. Collection starts after activation.